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Why tan the sunless way?

Reasons to Sunless Tan with COOLA

At COOLA, we pride ourselves on offering the healthiest and most effective protective products on the market. A huge part of sun protection is avoiding it where possible and using the appropriate protection measures during exposure. However, this can be difficult for sun-lovers like ourselves! We know how appealing it is to go out on a beautiful summer day, soak up the sun, and get a gorgeous natural tan. We also know how damaging this can be for our skin and our bodies. A great way to achieve stunning and natural results is by choosing SUNLESS!

There are so many benefits to using COOLA Sunless Tan products and we want our customers to fully understand WHY to choose sunless tanning and WHY NOT to choose alternative and damaging tanning methods, such as tanning beds or other traditional ways of tanning.


How could we not start off with the high risk of skin cancer from sun exposure. Exposure to ultraviolet (UV) rays – from the sun or from artificial sources like tanning beds – is the most common cause of skin cancer. UV rays cause skin cancer by creating changes in the cells of your skin. In some cases, the UV rays cause direct damage to your cells. Tans and sunburns, for example, are both signs that UV rays have damaged your skin. In other cases, UV rays cause skin cancer indirectly, by weakening the immune system.

Did you know…

  • More people are diagnosed with skin cancer annually than all other cancers combined.

  • More people develop skin cancer from tanning than lung cancer from smoking.

  • On average, a persons risk for melanoma DOUBLES when they have had more than five sunburns.

  • In Canada, about a third of all new cases of cancer are skin cancers, according to Health Canada. In 2020, 8,000 Canadians are predicted to be diagnosed with melanoma skin cancer.

A quick COOLA history: Our story began when Chris (our CEO & Founder) was living in Southern California and his parents were both diagnosed with melanoma. Inspired by the healthy California lifestyle around him, he wanted an effective, organic skin protection that felt nice enough to use everyday. When he could not find what he was looking for, COOLA was born. This also aided in the development of COOLA sunless tan products and the benefits of choosing a sunless tan.

Learn more about skin cancer in Canada here!


90% of skin ageing is caused by the sun. This includes, but is not limited to:

  • Pigmentation (Sun spots, Melasma/Chloasma, Age/Liver spots, Freckles, etc.)

  • Wrinkles, Fine Lines, and Deep Creases

  • Loss of elastin in the skin (causing the skin to sag and hang loosely)

  • Rough and uneven skin

  • Red, rough scaly patches and spots that may be precancerous

  • Loss of collagen and healthy proteins in the skin

  • Thinning skin

The image below shows the effects of sun damage on the skin when unprotected. Truck driver, Bill McElligott, 69, who has unilateral dermatoheliosis, according to The New England Journal of Medicine. Essentially, ultraviolet A (UVA) rays transmitted through the window of his delivery truck and severely damaged the skin on the left side of his face during the 28 years he has spent driving on the job. The right side of his face, which remained in the shade, is FAR more youthful.

New England Journal of Medicine


COOLA harnesses the power of plant cell actives to nourish and support healthy skin. It's part of our commitment to use naturally effective and sustainably-sourced ingredients to achieve superior results organically.

Some of the powerhouse ingredients that can be found in our Sunless Tan line includes, but is not limited to:

  • Natural Sugar Beet-Derived DHA: An Eco-Cert approved ingredient derived from Sugar Beet that helps build a natural-looking tan.

  • Aloe Vera Extract: Traditionally used in herbal medicine for wound care, sunburn, and minor skin irritation. Provides outstanding hydration in body care products.

  • Argan Oil: Dubbed as “liquid gold”, Argan Oil is extremely rich in beneficial nutrients including fatty acids and vitamin E. Its properties make it ideal for moisturizing and conditioning skin.

  • Hibiscus Flower: From organic farming, high in antioxidants and amino acids, it has been shown to have wrinkle-smoothing properties.

  • Centella Asiatica Meristem Cell: Derived from the Gotu Kola plant, which is known to help reduce signs of skin aging.

  • Chorella Vulgaris Extract: Commonly referred to as Algae. Used to hydrate, soften, and detoxify the skin. Also replenishes essential vitamins and minerals.

  • Hyaluronic Acid: Know to help retain skin moisture and youthfulness.

  • Alaria Esculenta Extract: Derived from brown algae, it helps to improve skin elasticity while increasing skin moisture instantly.

  • Pea Extract: Helps increase microcirculation and encourages healthy cell growth. These actions make skin firmer while making skin appear smoother.

  • Caffeine and Coffee Arabica Seed Extract: An Eco-Cert approved proprietary blend of natural Green Coffee extracts that can support a more toned look.

You can read more about Our Standards and Ingredients here!


Being tanned has a slimming effect and makes people look and feel great. Not only can fake tan make you look instantly slimmer all over, a bit of strategic bronzing can also easily enhance specific body parts and create the illusion of a better body. Moreover, using specific beneficial tanning products, like our Organic Gradual Sunless Tan Firming Lotion or our Organic Sunless Tan Express Sculpting Mousse, you can sculpt away lazy days while getting a Portofino-worthy tan!

Another amazing benefit to having a gorgeous tan is camouflaging any unwanted imperfections, making you feel more beautiful and confident in your skin! The most common skin imperfections that can be easily camouflaged with a great tan are stretch marks, varicose veins, cellulite, and scarring. This not only helps you feel and look your best, but it also adds an even appearance, and more consistent glow and texture to your skin immediately.


The days of winter tanning packages are over, make room in your bathroom for sunshine in a bottle! In Canada, we are lucky if we see sun all summer long, let alone in non-summer months. Because of this, getting a tan that lasts all year is not an option. Why put yourself at risk by going into a tanning bed, when you can have a beautiful, healthy, and SAFE tan whenever and wherever you need it. COOLA Sunless Tan allows you to decide when you need that summer glow!

6. Eco-Cert® Cosmos Organic Certified

Ecocert® COSMOS is an international standard for organic and natural products that is designed to serve the best interests of the industry, its customers, and the environment. It is arguably the most rigorous cosmetic certification in the world. Guiding principles include:

  • Promote the use of products from organic agriculture, and respect biodiversity.

  • Use natural resources responsibly and respect the environment.

  • Use processing and manufacturing that are clean and respectful of human health and the environment.

  • Integrate and develop the concept of “Green Chemistry.”

ALL COOLA Sunless Tan products are Eco-Cert® Cosmos Organic Certified.

COOLA Sunless Tan ranges from mists to mitts, and everything in between! Our growing collection has just added 3 NEW products that are must-haves for the season ahead. Transfer-resistant and streak-free, COOLA Sunless Tan is always the best choice for perfect bronzey skin!

Go ahead, get glowin’!

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